Call 888-776-0942 from 8 a.m. to 10 p.m. Eastern Time

A Tik-Tok video featuring super high-quality all-copper Meltdown Ice Ball Press. It was originally published by a podcast influencer and then republished by celebrity Dwayne "The Rock" Johnson. It has been viewed more than 100 million times!

Akron, Ohio, November 30, 2020/PRNewswire/-It is the dream of every new company to make product videos go viral and trigger an ordering frenzy. But for Meltdown, a manufacturer of premium hockey presses based in Ohio, it happened not only once, but twice, and it only took a few weeks. 

Like any new brand launched in a pandemic year, 2020 will be a challenge for Meltdown. However, the Steere family, the owners of Meltdown, including the patriarch Bill, and their sons Brock and Brian, have been involved for a long time, and the difficult start gave them time to continue product development.  

It wasn't until late in the summer that they let the advertising agency Scales, known for building the YETI brand, let go and introduce Meltdown to wealthy drinkers. 

One initiative is to sponsor the Bourbon Pursuit podcast. A few weeks after receiving the sponsorship, Kenny Coleman, partner of Bourbon Pursuit, decided to release the now famous Tik-Tok video in which Meltdown made a hockey puck. Within a few hours, the video was watched by more than 5,000 people. By the next morning, this number had soared to 3.1 million, and the well-known snowball rolled down the mountain. 

Steeres quickly went all out to keep up with the pace of manufacturing and order fulfillment, and by the time the dust settled, more than 10.3 million people had watched the video. 

One group that I noticed is Gloss, a media company that curates the best in art, food, and culture. They showed off "Food Porn", which is Australia's attention to foodies who repost videos on Facebook, and the second peak of sales has begun. This early November post was seen by 29.7 million people. This led to celebrity Dwayne "The Rock" Johnson posting on Instagram. His posts were viewed by 21.1 million people.

As of Thanksgiving, more than 100 million people have watched this viral video. As for Steeres, they are busy trying to provide Meltdowns and thanks for the viral video. They are sending special personalized crashes to "Food Porn" and Dwayne "The Rock" Johnson. 

About Meltdown: A spherical shape is the best shape for ice cubes in beverages. Compared with cube ice of the same volume, the surface area of ​​the hockey puck is reduced by 24%. Less surface area exposed to warm liquid means slower ice melting and less beverage dilution without sacrificing cooling capacity. The coolest way to make ice hockey is to use Meltdown Ice Ball Press.

Ice hockey presses have become very popular. However, if you have used one of them, you may question their two-pin design. These pins may be difficult to align, and because the ice does not melt evenly, this design may cause chattering. The pins are also easily damaged.   

Meltdown has no pins. The cover moves down along the groove built into the base. This design makes it easier to align and is less prone to jitter or accidental damage. 

It takes about a minute to make a perfect hockey puck in Meltdown. But it's worth the wait, because your guests can see melt water pouring down from both sides of Meltdown as the ice melts. It is fascinating and a great conversation film. 

There are three Meltdown models. All Meltdown hockey presses are proudly made in the United States. Meltdown can engrave your initials. 

To learn more, please visit MeltdownIce.com 

Contact Information: Brock Steere [Email Protection] 330.803.3164

SOURCE Meltdown Ice Ball Press

Cision Distribution 888-776-0942 8 a.m. to 9 p.m. Eastern Time